Sweepstakes free samples coupons and rebates are examples of Chapter 16 B

Sweepstakes free samples coupons and rebates are examples of

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Short-term focus - Sales promotion is seen as a way of generating an immediate increase in sales. Have you ever gone to a store that provided free samples of different food items? Coupon usage remained high after the recent recession Marketers are using them to compete against: For example, a medical convention might be a good opportunity to display a new type of medical device.

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